Cleveland Museum of Art: ArtLens

Potion’s team developed sixteen interactive games that teach visitors four foundational art history concepts: Composition, Symbols, Purpose, and Gesture + Emotion. All of the games were built using the Kinect, meaning that visitors interact with the games using their bodies and gestures. Visitors can use their hands to trace out the underlying structures of a painting’s composition, have the opportunity to virtually “wear” like medieval armor, and strike poses inspired by figures in paintings and sculptures.

I developed interface copy for the games. While gesture-based navigation allows experiences to be free of screens, and therefore more natural, they also represent an onboarding challenge since many users aren’t familiar with how they work. The instructional copy I wrote was clear and succinct so that users were able to quickly understand what they needed to do so they could focus on having fun.



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